A case study can be persuasive without a dramatic percentage in the headline. Specific context and clear reasoning are evidence too—as long as the claims remain honest.
Separate fact from interpretation
- The original situation and constraints
- What the client asked for
- What your team changed
- Why important decisions were made
- Verified outcomes or clearly labelled observations
Show the work in context
A polished screenshot alone does not explain whether the solution was appropriate. Describe the audience, operational requirements and trade-offs that shaped it.
Use numbers responsibly
Name the source, period and definition behind any figure. If comparable data is unavailable, explain the intended outcome and what would be measured next rather than presenting an estimate as a result.
Want help applying this to your own website? We can review the current situation and recommend a practical next step.
Discuss your website